The Society of Marketing Advances proudly announces its 37th Annual Doctoral Consortium, which takes place on November 5-6, 2025, in conjunction with the SMA annual conference (which runs November 5–8) at the Sahara Hotel in Las Vegas. As this year's co-program chairs, we welcome both nominators and nominees to consider nominating an excellent doctoral student to represent your program at our exciting and action-packed consortium. We invite doctoral program coordinators or other faculty to nominate students, or students can apply directly to represent their program as a 2025 SMA Doctoral Consortium Fellow.
Please submit your CV, 200-word bio, and your picture to Professor Hopkins at cdh0059@auburn.edu by September 30th, 2025. Students interested in applying or being nominated, please do so as soon as possible to save your place! (Spots are limited, so do not wait until the last minute!).
Next, the student should complete the conference registration form and submit the conference/consortium registration fee.
Registration materials are available at the following link:
https://sma2025vegas.dryfta.com/https-sma2025vegas-dryfta-com-https-sma2025vegas-dryfta-com-attendee-registration-tickets-79-conference-registration
The registration rate for the consortium and conference is $300, which includes:
- Consortium participation
- All conference and consortium events
- Access to the SMA Placement Service
We continue the SMA tradition of providing an engaging, memorable, and rewarding experience for all. We have amassed an amazing set of scholars in the field ready to impart their wisdom, with an exciting, two-day interactive program that doctoral students will not want to miss! The program provides engaging, fun lunches and breaks, as well as other excellent opportunities to network with one another and with both emerging and eminent marketing scholars across the two days. More details will be available soon, but the program includes many top academics in the field providing excellent, timely teaching, research/analytical, and publication advice. One interesting session we offer is called Speed Doctoring, in which highly-qualified scholars and fellow students provide useful feedback to all Consortium Fellows on their dissertation ideas. Also, the Meet the Editors session, which is wrapped into both the consortium and conference, will include editors and representatives from a large number of major worldwide journals, providing excellent publishing advice.
The focus of this year's SMA conference is: All In on Experience: Betting on Consumer Insight and Engagement. Full information on the conference and accommodation can be found on the SMA website: https://sma2025vegas.dryfta.com
We look forward to seeing you in Las Vegas. Please contact any of us if you have any questions.
Pia A. Albinsson (albinssonpa@appstate.edu)
Sharon E. Beatty (sbeatty@cba.ua.edu)
Christopher D. Hopkins (cdh0059@auburn.edu)