Get ready to experience the energy and excitement of Las Vegas at the 2025 SMA Conference! Known as the Entertainment Capital of the World, Las Vegas offers endless exploration opportunities-from world-class shows and dining to iconic attractions and vibrant nightlife. Don't miss the chance to combine cutting-edge marketing research with unforgettable experiences in this one-of-a-kind city!

Join us for the 2025 SMA Conference at the iconic Sahara Las Vegas, where classic Vegas charm meets modern luxury! Nestled on the famous Strip, the Sahara offers world-class dining, vibrant nightlife, and easy access to all Las Vegas has to offer-making it the perfect place to stay and network with fellow scholars. Book your room through the link above to maximize your experience, stay close to the action, and take advantage of exclusive SMA rates!

HOTEL ACCOMMODATIONS 

Reserve a Room

(There is an option to quick book, or you can choose the edit option at
the top of the screen to select the appropriate travel dates.)

As a reminder, the room block is on a first-come-first-served basis. To support as many SMA members as possible, please only reserve the hotel dates you expect to stay rather than modify your reservation dates after the hotel block cutoff of October 12th. However, if you encounter any issues with the room block, please contact Bryan Hochstein, SMA Executive Director, at bwhochstein@ua.edu. He may be able to shift rooms from one night to another to accommodate your stay. 

AIRPORT

Harry Reid International Airport

DISCOVER LAS VEGAS

Interested in learning more about Las Vegas? Before your arrival, you can learn more at https://www.visitlasvegas.com/