Innovation here refers to novel activities, teaching methods, assessments, exercises, instructor/student/industry engagement, etc., which benefit marketing students. The competition is open to all instructors of marketing, part or full-time, including doctoral students, from all types of institutions. It especially welcomes innovations that contribute to active, experiential learning.

Initial submissions are limited to 5 pages, double-spaced. Typically, a submission includes (but is certainly not limited to)

 *please combine all in ONE file for submission on SMA website):

1. An overview of the current situation, which highlights the 'a-ha' moment which led to the innovation,
2. A description of the innovation,
3. Brief guidelines on how other instructors can implement the innovation, and
4. A discussion of its use.
   
   

In order to encourage instructors to experiment, the focus of the competition is on innovation; empirical 'proof' that it works, and works better than other methods, is not required. However, submissions must not have been published in whole (or in spirit) elsewhere. Submissions to other competitions are also welcome, unless they were winners. 

For more information, please contact:

Larry Neale
Queensland University of Technology
l.neale@qut.edu.au