We are excited to announce the annual Society for Marketing Advances (SMA) conference, themed "All In on Experience: Betting on Consumer Insight and Engagement." Next year's conference promises to be a groundbreaking exploration of how marketing research will play a crucial role in shaping the future of consumer interactions. Please join us for SMA 2025 from November 5–8, 2025, for the opportunity to advance how innovative ideas, the interplay between digital and physical experiences, branding, and product innovation combine with the the human touch to create memorable customer experiences. The conference will be held in Las Vegas, NV. Please check back as we continue to include additional details.
2025 SMA ANNUAL CONFERENCE CALL FOR PAPERS
Submission Deadline: June 1, 2025
Call For Paper Vegas 2025 V1.pdf
JOURNAL SPECIAL ISSUES ASSOCIATED WITH SMA 2025
Special issues will be associated with the 2025 SMA Conference. Most tracks related to the Special Issues will accept summary briefs, working manuscripts under development, and completed manuscripts. If you have any questions, please don't hesitate to contact the respective track chairs or special issue editors.
International Journal of Advertising
Journal of Macromarketing
How can AI lead to market and consumer emancipation.pdf
* Journal of Marketing Analytics, Forthcoming
*Journal of Marketing Theory and Practice, Forthcoming
*Journal of Consumer Marketing, TBA
https://book.passkey.com/event/50775346/owner/11282514/home?utm_campaign=296536269
Join us for the 2025 SMA Conference at the iconic Sahara Las Vegas, where classic Vegas charm meets modern luxury! Nestled on the famous Strip, the Sahara offers world-class dining, vibrant nightlife, and easy access to all Las Vegas has to offer—making it the perfect place to stay and network with fellow scholars. Book your room through the link above to maximize your experience, stay close to the action, and take advantage of exclusive SMA rates!
Las Vegas, NV
